Peter Kingswell Farr

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Peter Kingswell-Farr

Peter joined Tony as a business partner almost from the inception of Baker Davies in 1999 and performs the dual roles of being an adviser and running the business.


Areas of advice

Peter has been an Independent Financial Adviser since 1986. He loves problem-solving and has been providing investment, strategic and product advice in a wide range of situations to facilitate: retirement planning,  property purchase, various types of protection for families and businesses, and financial planning solutions for companies.

What do you enjoy most about your role as adviser?

“I love taking a problem away from my clients. Being there to find the answers to their questions and to give them a solution they can enjoy. Ultimately, we want all our clients to achieve financial freedom and to gain confidence with their finances.”

Peter’s role as Company Director

Peter oversees Human Resources and Information Technology (IT) systems.  He also devised the Baker Davies three principles to guide decision making. In everything we do, we keep three core principles in mind:

1) To ensure our clients are well looked after and get the right advice at the right time

2) For the team to enjoy their work and our working environment

3) To build a compliant and stable, sustainable business.

“Whether our clients are savers, investors or borrowers, we want to be friendly, reliable, trustworthy and professional, and to provide real solutions and advice in all financial matters.”